Tag: street teams

Over the last few years, street teams have become incredibly popular in the marketing industry.  Maybe it’s because today,  with all the technology and social media, people have become adept at blocking out traditional advertising.  Maybe we need face to face interaction with living, breathing human beings, in order for a product to make an impression. For whatever Continue Reading…

This week’s Laner of the Week Dalton Davis is a huge ball of energy.  He is always moving and shaking– literally.  He can’t keep still.  And we love to focus that busy energy on promoting our clients and their products.  Laner of the Week Dalton Davis works as a street team member, a brand ambassador, Continue Reading…

Mustard Lane has grown by leaps and bounds since 2005, when CEO Kristal Mallookis realized she wasn’t going to be a dancer as originally planned.  She applied for a job with NY chain Cafe Metro, and the rest is history.  She learned she had a talent for recruiting and hiring just the right person for Continue Reading…

Yes, all of the Early Bird tickets to Toasted Almonds are sold out.  But use the DISCOUNT PROMO CODE TA to get $5 off the price of an advance ticket! Tonight’s event is at the ever-hip JWT bar at 466 Lexington Avenue (2nd floor).  We have a slew of amazing sponsors:  Accentuating Service, a personal concierge and Continue Reading…

1.  September 24, 2013: Record-Breaking Day for Mustard Lane!  We had over 90 people working six different events in New York City.  Some of our esteemed clients included Herb N’ Peach, Eventage, YouthH20, Yahoo, MKG, Hellmann’s Mayonnaise (the company turned 100!), and Fresh & Co.  Whew!  Hurray for the Laners who worked so hard that Continue Reading…