Mustard Lane

is the nation’s one stop shop
for all of your staffing needs

A Must For Your Brand®

About Us

Mustard Lane is a full-service, boutique staffing agency. We think outside the box, providing smart, creative staff for the growing, competitive market of experiential activations and interactive events.  We also offer world-class caterers, bartenders, “flash mobsters” for trade shows, street teams, and everything in between!

Our cool, capable management team is adept at dealing with the last-minute twists and turns that invariably creep into any campaign, and we do so with a smile.  In fact, the positive, can-do attitude that drives Mustard Lane has proven to be contagious.

In addition to our family of over a thousand smiling faces, Mustard Lane’s greatest single asset may be our one-of-a-kind database, Dijon Express (get it?;-) This custom-made system allows us quick, organized access to our clients, our events, and our staff. The efficiency provided by Dijon Express translates to better communication down the chain and leads to a fantastic level of reliability and accuracy on-site.

Street Teams

Our energetic, effective street teams come in any shape and size you need. Squads of our approachable Laners as large as 100 have provided quality interaction on city streets nationwide. Brands such as Heineken, Yahoo!, M&M’s and H&M have all felt the impact of The Lane’s tenacity. To top it off, we’re pros at using costuming, stunts, and giveaways to create viral buzz around your brand.

Brand Ambassadors

This is kinda’ our bread and butter. Pretty much everything we do comes down to us providing the right people to represent your brand, whatever the venue is.  Laners don’t just stand there, palming off samples of your product to any person who walks by. Our intelligent, professional brand ambassadors undergo extensive training to effectively communicate with your ideal consumer. Mustard Lane’s selective casting process means that all of our peeps come vetted, tried and true. Let us join you at your next activation to help make it count.

Promotional Models

Do you need mad scientists to promote your crazy new beauty product?  Done it!  Do you need chiseled hunks to promote your new lifestyle magazine?  Easy!  How about some pierced, tattooed “freaks” to give out samples of your new energy drink? At Mustard Lane, we cater to your every whim.  So tell us what you’re looking for, then sit back and let us do the rest!  

Event Staffing

To be competitive in the event industry, parties these days have all sorts of bells and whistles.  Our cute, smart event staff are ready to jump in wherever they're needed.  With an eye for detail and a cool, professional approach, we have yet to encounter a staffing challenge we can't meet.  Managing large crowds, checking in VIPs, running coat check and, yes, even manning that ever-present photo booth all fall in our wheelhouse.

Caterers

From private, niche events to high-profile fundraising blowouts, Mustard Lane's catering team has been there and done it all.  We've utilized classic French service for formal events and seamlessly passed cocktails and canapés in more casual settings.   We hire caterers who are organized and efficient, with years of experience in the food industry.  Our unflappable Captains really know to make the team work together for the event to run smooth.

Bartenders

At Mustard Lane we believe it takes a special kind of person to be a great bartender. He or she must have an ear for listening, an eye for detail, and a head full of cocktail ingredients and wine knowledge.  Pair all of those qualities with an outgoing personality and a can-do attitude, and you have a Mustard Lane bartender.  From private wine tastings to corporate events, our #Laners have manned the bar from coast to coast.  We have certified bartenders on staff, as well as mixologists and experienced shot girls. At Mustard Lane we pride ourselves on knowing our way around a bar!  

Flash Mobs

By definition flash mobs are fun, fast and spontaneous.  But there's a lot of organization that goes into creating that effect, and that's where Mustard Lane steps in. We are ahead of the game when it comes to this social swarming phenomenon.  If you want to harness the power of a flash mob to get people talking about your brand, you've come to the right place.  

Etc

Let your imagination run wild at Mustard Lane!  From opera singers to belly dancers, from drag queens to biker dudes, from Santa Claus to sumo wrestler, Mustard Lane’s staffers have one thing in common: personality. Well, two things: personality and professionalism and well, a good smile, too. With all of that together, Mustard Lane has yet to encounter a staffing challenge we can’t meet.  Go ahead, try us!

“Without a doubt, this is the most fun, professional, hard-working, efficient, & reliable crew of amazing people & personalities.”

— JP
#LanerFan

“After working with Mustard Lane on roughly 17 different events, I've come to rely on them to provide the most dynamic staff anywhere in the country. Every single time.”

— JG
#LanerFan

“I've learned to expect nothing but excellence when Mustard Lane is assigned to my projects. The team upholds professionalism and a stellar work ethic all while creating a fun and interactive environment. These assets make for a dream team that I'm proud and grateful to work alongside.”

— BF
#LanerFan