Mustard Lane

is the nation’s one stop shop
for all of your staffing needs

A Must For Your Brand®

Our Mission

Everything we do comes down to providing the right people to represent your brand. Our roster of “Laners” (brand ambassadors) includes industry professionals from across the country and our selective casting process means that all of our Laners come vetted, tried and true! No matter the project let us turn your event into an experience.

Brand Ambassadors

This is kinda’ our bread and butter. Pretty much everything we do comes down to us providing the right people to represent your brand, whatever the venue is. Laners don’t just stand there, palming off samples of your product to any person who walks by. Our intelligent, professional brand ambassadors undergo extensive training to effectively communicate with your ideal consumer. Let us join you at your next activation to help make it count.

Street Teams

Our energetic, effective street teams come in any shape and size you need. Teams of our approachable Laners have provided quality interactions on city streets nationwide. Brands such as Heineken, Yahoo!, M&M’s and H&M have all felt the impact of The Lane’s tenacity. To top it off, we’re pros at using costuming, stunts, and giveaways to create viral buzz around your brand.

Event Staffing

To be competitive in the event industry, parties these days have all sorts of bells and whistles. Our well-vetted event staff are ready to jump in wherever they're needed. With an eye for detail and a cool, professional approach, we have yet to encounter a staffing challenge we can't meet. Managing large crowds, checking in VIPs, running coat check and, yes, even manning that ever-present photo booth all fall in our wheelhouse.

Promotional Models

Promotional models enhance your event and drive consumer demand for a product, service, or brand by providing memorable, positive experiences! At Mustard Lane we have professional and personable promo models for Health & Beauty, Sporting, Food & Beverage events and more!

Caterers & Bartenders

It takes a unique individual to be a great bartender or caterer. He or she must have an ear for listening, an eye for detail, a memory full of recipes & beverage knowledge.

Pair all of those qualities with an outgoing personality and a can-do attitude and you can have a Mustard Lane bartender or caterer! We have certified bartenders, mixologists, caterers, servers, hosts & captains who have years of event experience. From private wine tastings to corporate events, our Laners are there to raise the bar at your next event.

Costume Character

Special talent is required to bring a costume to life! We provide skilled costume characters & handlers for all of your unique events. We can ensure that our Laners will accurately portray the image of both the character and your brand to your targeted audience. We have a full roster of well experienced costume characters that we're confident can fill your needs!


Let your imagination run wild at Mustard Lane! From opera singers to belly dancers, from drag queens to biker dudes, from Santa Claus to sumo wrestler. Our Laners have one thing in common, professionalism! Mustard Lane has yet to encounter a challenge we can’t meet.

“Mustard Lane is a pleasure to work with, they provide really amazing people who ensure our projects run smoothly while handling the public in a manner consistent with our institutions message.”

Jesse Hamerman - Public Art Fund

“ML is truly the Cadillac of staffing agencies. Everyone from corporate to the BA's are always so friendly and a pleasure to work with. Love them!”

Evan Frank - Rebel and Rogue

“I work with Mustard Lane when I know I need the best! Hardworking, energetic staff that will always provide the best experience for our guests.”

Meghan Mahoney - We Are Magnetic