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Mustard/Lane is the nation’s one stop shop for all of your staffing needs

Our Mission

With about 5K staff across the country & Canada, we’re able to meet your staffing needs in any location. Mustard Lane created a custom database and booking system helping us lead the way for high tech booking and efficient communication with our roster of staff who we fondly call “Laners”. The ML Laners range from Brand Ambassadors, Promo Models, Caterers/Bartenders to Models and Actors. We are known for our high caliber roster and exceptional services. Give us a try, you won’t be disappointed.

Our Clients

  • Adidas
  • Amazon
  • Audible
  • Netflix
  • Bloomberg
  • Showtime
  • Adidas
  • Amazon
  • Audible
  • Netflix
  • Bloomberg
  • Showtime

Our Services

This is kind of our bread and butter. Everything we do comes down to our internal team hand selecting the right people to represent your brand.

Brand Ambassador

Brand Ambassadors

Should your activation call for more specific or highly-curated talking points, we can provide staff ready to take on the dialogue needed. Tour Guides? Toy Demos? Well-versed greeters? Let us help your clients’ message be heard.

Scripted BA's

Scripted BA's

Energetic teams of our approachable Laners have provided quality interactions on city streets nationwide. Brands such as Heineken, Yahoo!, M&M’s and H&M have all felt the impact of The Lane’s tenacity.

Street Teams

Street Teams

Whether it’s line management, checking in VIPs, running coat check, or manning that ever-present photo booth, our vetted event staff are ready to jump in wherever they’re needed.

Event Staffing

Event Staff

Experience seamless hospitality with our expert bartenders and servers. From crafting cocktails to delivering impeccable service, our team will surely elevate your events.

Caterers

Caterers & Bartenders

Let us know the look and vibe needed and we’ll provide dynamic promo models carefully selected to enhance your brand visibility and engage consumers and audiences.

Promotional Models

Promotional Models

As most of our casting involves hiring actors, singers, models and dancers, our database is well-equipped to cast any role your event calls for. Our Laners have worked as Zombies, Newsies, Vikings, Gladiators, and even witty Hotel Staff just to name a few!

Actor

Actors

Elevate your events with our skilled and engaging costume characters to add a touch of magic and entertainment to create an unforgettable experience for all ages.

Costume Characters

Costume Character

When your event calls for a commanding voice and a friendly face to pave the way, we can provide an experienced Emcee who knows how to handle the crowd and keep guests entertained.

Emcee

Emcee

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General Questions

I’d like to book Mustard Lane for an upcoming event.
What information should I provide?

The more details you can provide about your event the better. What is the event? Exact Location, staff hours (inclusive of training pre shift or end of day tasks), staff duties etc.

How far in advance should I reach out to book staff?

We are booking out 2-3 weeks in advance for smaller events and 4-5 weeks for large scope or multi-day events.

What Markets can I hire Mustard Lane staff?

We can accommodate pretty much any market in the US and Canada given enough notice.

Do you provide a lookbook with staffing options?

We do not provide a lookbook. We hand select your team based on your specific needs and availability of our team. Rest assured that we will secure the best team possible.

I’ve applied to be a Laner and I haven’t heard back yet.
What should I do?

If you have applied through the website Join the Lane feel free to send an email through the website including your full name and location. We are not always hiring in all markets as it depends on what events we have on our calendar

I’m a Laner and have a question about a gig that I’m booked for?

Please refer to the Mustard Lane handbook in your Dijon profile or you can reply to the internal email about that specific gig.

I’m a Laner and haven’t been paid. What should I do?

Check your Dijon profile to make sure you submitted your invoice/timesheet correctly.

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Our Team

Mustard Lane was founded by Kristal Mallookis in 2006. We’ve created a family filled with thousands of extremely talented brand ambassadors and promotional models from all over the country. In big cities and small towns, Mustard Lane’s staff has helped create memorable experiences for millions of people. To keep it all running smoothly, we have an excellent team based in New York City, comprised of highly motivated individuals all working to ensure your brand is flawlessly represented!

  • Kristal M

    Kristal Mallookis

    Chief Executive Officer

  • Jillian S

    Jillian Schiralli

    Director of Special Projects

  • Deven A

    Deven Anderson

    Operations Director

  • Susie G

    Susie Gannon

    Staffing & Logistics Manager

  • Matthew B

    Matthew Borchers

    Communications & Onsite Manager

  • Kelly K

    Kelly Klein

    Administrative Support

  • Courtney B

    Courtney Brady

    Director of Casting & Recruitment

  • Karen W.

    Karen Webb

    Event Manager

Laners

We offer the most professional, proficient and positive talent in 70+ markets across the US to help you get any and every job done.

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The Mustard Lane family includes a roster of 5,000+ top industry professionals with one goal in mind: making your event the best it can possibly be. All of our Laners are eager to be at the front lines and are there to increase consumer engagement, grow brand awareness and create an unforgettable experience for your targeted audience.

The Blog

Our LANER OF THE WEEK is Amari Cobb!

Amari, our Laner of the Week, is originally an East Coaster from NY/NJ! Born in NY, raised in NJ, then Brooklyn for ten years. But, he’s lived in the Bay Area since 2018. After graduating college with a BA in media studies, he worked at ESPN radio for a bit. The past few years, he’s […]

A WeightWatchers Bachelor Proposal!

A WeightWatchers Bachelor Proposal?! Yep! Right at the end of 2023, we embarked on something a little different for Mustard Lane… a multi-city, solo gig across the country! Now, ML isn’t afraid of some travel arrangements…a huge part of what we do is figuring out how to get staff to/fro gigs that are off the […]

Our LANER OF THE WEEK is Jacquelyn Lovelace!

Jacque is from Sacramento, CA. Not only is she our Laner of the Week, she’s also currently enjoying all that comes with being a stay-at-home Mom and teacher for her (almost!) seven year old daughter. If that isn’t already a full plate, she’s also collaborating with the brand We Over Me on custom works of […]

Meaux Space

Mustard Lane operates out of our very own event venue, Meaux Space. With a full kitchen, 1,800 square feet inside, 200 square feet outside and spectacular views, Meaux Space is the perfect spot for your next intimate gathering. Whether it be a dinner party, bridal shower, private wine tasting or photoshoot our 1,800 square foot space is just what you’ve been looking for.

Meaux Space
Off The / Lane

Off The / Lane

Off The Lane is a non-profit organization dedicated to enriching and engaging the creative community through education, outreach, and special projects. Their mission is centered around providing artists of all backgrounds with the tools and resources needed for career improvement and goal achievement. They offer mentorship programs, workshops, and collaborative opportunities aimed at facilitating the transition from student to professional for artists, while also supporting schools and other non-profits with creative guidance and community-building initiatives.