Mustard Lane

is the nation’s one stop shop
for all of your staffing needs

A Must For Your Brand®

Our Mission

Everything we do comes down to providing the right people to represent your brand. Our roster of “Laners” (brand ambassadors) includes industry professionals from across the country and our selective casting process means that all of our Laners come vetted, tried and true! No matter the project let us turn your event into an experience.

Street Teams

Our energetic, effective street teams come in any shape and size you need. Squads of our approachable Laners as large as 100 have provided quality interaction on city streets nationwide. Brands such as Heineken, Yahoo!, M&M’s and H&M have all felt the impact of The Lane’s tenacity. To top it off, we’re pros at using costuming, stunts, and giveaways to create viral buzz around your brand.

Brand Ambassadors

This is kinda’ our bread and butter. Pretty much everything we do comes down to us providing the right people to represent your brand, whatever the venue is.  Laners don’t just stand there, palming off samples of your product to any person who walks by. Our intelligent, professional brand ambassadors undergo extensive training to effectively communicate with your ideal consumer. Mustard Lane’s selective casting process means that all of our peeps come vetted, tried and true. Let us join you at your next activation to help make it count.

Event Staffing

To be competitive in the event industry, parties these days have all sorts of bells and whistles.  Our well-vetted event staff are ready to jump in wherever they're needed.  With an eye for detail and a cool, professional approach, we have yet to encounter a staffing challenge we can't meet.  Managing large crowds, checking in VIPs, running coat check and, yes, even manning that ever-present photo booth all fall in our wheelhouse.

Promotional Models

Do you need mad scientists to promote your crazy new beauty product?  Done it!  Do you need chiseled hunks to promote your new lifestyle magazine?  Easy!  How about some pierced, tattooed “freaks” to give out samples of your new energy drink? At Mustard Lane, we cater to your every whim.  So tell us what you’re looking for, then sit back and let us do the rest!  

Caterers & Bartenders

It takes a unique individual to be a great bartender or caterer. He or she must have an ear for listening, an eye for details, a head full of food & beverage knowledge.

Pair all of those qualities with an outgoing personality and a can-do attitude and you can have a Mustard Lane bartender or caterer! We have certified bartenders, mixologists, caterers, servers, hosts & captains who have years of event experience. From private wine tastings to corporate events, our Laners are there to raise the bar at your next event.

Costume Character

It takes a special talent to bring a costume to life! We provide skilled costume character & handlers for all of your unique events and can ensure that our Laners will accurately portray the image of both the character and your company to your targeted audience.


Let your imagination run wild at Mustard Lane!  From opera singers to belly dancers, from drag queens to biker dudes, from Santa Claus to sumo wrestler, Mustard Lane’s staffers have one thing in common: personality. Well, two things: personality and professionalism and well, a good smile, too. With all of that together, Mustard Lane has yet to encounter a staffing challenge we can’t meet.

“Without a doubt, this is the most fun, professional, hard-working, efficient, & reliable crew of amazing people & personalities.”

— JP

“After working with Mustard Lane on roughly 17 different events, I've come to rely on them to provide the most dynamic staff anywhere in the country. Every single time.”

— JG

“I've learned to expect nothing but excellence when Mustard Lane is assigned to my projects. The team upholds professionalism and a stellar work ethic all while creating a fun and interactive environment. These assets make for a dream team that I'm proud and grateful to work alongside.”

— BF