Mustard Lane

is the nation’s one stop shop
for all of your staffing needs

A Must For Your Brand®

Our Mission

We’re a nation-wide event staffing agency headquartered in NYC. With a custom created database and booking system, we lead the way for high tech booking and efficient communication with our roster of staff who we fondly call “Laners”. The ML Laners range from Brand Ambassadors, Promo Models, Caterers/Bartenders to Models, Actors and even Virtual BAs! With about 5K staff across the country, we’re able to quickly meet your staffing needs in any location. Mustard Lane is known for our high caliber roster and exceptional services. Give us a try, you won’t be disappointed.

Virtual Services

To adapt and continue to provide services during these times, we are now offering Virtual Services. From Virtual Brand Ambassadors, Product Specialists to our Social Ambassador package we will have exactly what you need to bridge the digital gap of this brave new world. And with our database of thousands of extremely passionate and talented ambassadors, we’re sure we’ve got just what you looking for.

Read More about our Virtual Services or Inquire Here

Social Ambassador

With our vast network of young exuberant individuals who are already online all day liking every story involving the recovery of Tom Hanks and ‘Keto diets,’ we can help boost your social presence. By attentively boosting likes, creating non-robotic like comments and sharing posts, our Social Ambassadors are sure to help bring the attention your brand deserves on all Social Media platforms!

Virtual Brand Ambassador

Being able to have the charisma, zeal and professionalism that can transcend a screen will be the new standard for Virtual Events. Our Virtual BA’s will be able to meet all of your basic needs in the Virtual Events World and shine in the process. Whether you need a friendly face to welcome and greet patrons of your online event, or a Virtual Host with a bottomless supply of ‘hype-like’ energy who can inspire and embody your brand, our Virtual BA’s will have exactly what you need. A Virtual Brand Ambassador’s duties and directives can also be molded and adapted to make your brand/event seamless and successful.

Product Specialist

Have a product that involves a specific vision? Maybe your product or brand involves just a few more steps than ‘Enjoy’? The fastidious and charismatic staff we have on hand can help relay everything step by step. Using social media platforms or video presentations, our type A Specialists can take over your social media for a day or just create entertaining and/or informative content specializing in step by step demonstrations per your specifications.

Coaching Sessions

With the prevalence of applications like Zoom, Skype, Google Handouts and many more, presentation on video is becoming an underestimated cornerstone during these shifting times. With an immense database composed primarily of trained actors, dancers, musicians and more who have spent countless hours already on camera – we are ready to help prepare you. Our talented staff can help share with you all the tips and tricks of the trade on how to present yourself on camera which will give you just the edge you need to stand above the rest!

Virtual Telegram™

Positive gestures have become a currency these days. Bring a smile and pure joy to whoever you wish by sending them a Virtual Telegram. You make a request, we ask all the questions and then a thought out and procured Virtual Telegram will be sent to whoever you wish from our database of insanely talented extroverts. From actors, singers, models, musicians, dancers, comedians to whatever you request, we take positivity seriously. Go ahead and make someone’s day!

Content Package

Learn to finally cook that stuffed crust cast iron pizza recipe you saw online, be coached into receiving that toned quarantine body you deserve, or simply cast aside all stress through a guided meditation. Our comprehensive package of video tutorials will be just the resource to enhance and enrich your staff during these times. Utilizing our vast database of passionate young actors, musicians, teachers and all around professionals we have accumulated enough video tutorials to constitute a compendium of useful and cultivating information.

Virtual Services Inquiry

Click Here to Inquire

Brand Ambassadors

This is kinda’ our bread and butter. Pretty much everything we do comes down to us providing the right people to represent your brand, whatever the venue is. Laners don’t just stand there, palming off samples of your product to any person who walks by. Our intelligent, professional brand ambassadors undergo extensive training to effectively communicate with your ideal consumer. Let us join you at your next activation to help make it count.

Street Teams

Our energetic, effective street teams come in any shape and size you need. Teams of our approachable Laners have provided quality interactions on city streets nationwide. Brands such as Heineken, Yahoo!, M&M’s and H&M have all felt the impact of The Lane’s tenacity. To top it off, we’re pros at using costuming, stunts, and giveaways to create viral buzz around your brand.

Event Staffing

To be competitive in the event industry, parties these days have all sorts of bells and whistles. Our well-vetted event staff are ready to jump in wherever they're needed. With an eye for detail and a cool, professional approach, we have yet to encounter a staffing challenge we can't meet. Managing large crowds, checking in VIPs, running coat check and, yes, even manning that ever-present photo booth all fall in our wheelhouse.

Promotional Models

Promotional models enhance your event and drive consumer demand for a product, service, or brand by providing memorable, positive experiences! At Mustard Lane we have professional and personable promo models for Health & Beauty, Sporting, Food & Beverage events and more!

Caterers & Bartenders

It takes a unique individual to be a great bartender or caterer. He or she must have an ear for listening, an eye for detail, a memory full of recipes & beverage knowledge.

Pair all of those qualities with an outgoing personality and a can-do attitude and you can have a Mustard Lane bartender or caterer! We have certified bartenders, mixologists, caterers, servers, hosts & captains who have years of event experience. From private wine tastings to corporate events, our Laners are there to raise the bar at your next event.

Costume Character

Special talent is required to bring a costume to life! We provide skilled costume characters & handlers for all of your unique events. We can ensure that our Laners will accurately portray the image of both the character and your brand to your targeted audience. We have a full roster of well experienced costume characters that we're confident can fill your needs!


Outside of the typical BA work, Mustard Lane can also provide Baristas, Actors, Emcees, Production Assistants, Delivery staff and more! Got a crazy staffing request? Reach out today and let's make it happen!!

“Mustard Lane is a pleasure to work with, they provide really amazing people who ensure our projects run smoothly while handling the public in a manner consistent with our institutions message.”

Jesse Hamerman - Public Art Fund

“ML is truly the Cadillac of staffing agencies. Everyone from corporate to the BA's are always so friendly and a pleasure to work with. Love them!”

Evan Frank - Rebel and Rogue

“I work with Mustard Lane when I know I need the best! Hardworking, energetic staff that will always provide the best experience for our guests.”

Meghan Mahoney