Tag: MKG

SXSW Festival At the 2016 SXSW Festival, Mustard Lane staffed 12 separate events, employing over 65 #Laners.  Most of these brand ambassadors were new to Mustard Lane.  We got referrals from our wide pool of talent in the Houston, Dallas and New York area.  Working with partners such as Pop2Life, MKG and BMF Media, we Continue Reading…

2016 is officially underway, and we can only hope that it will be as great at 2015.  We grew a ton last year.  At the start of 2014 we had #Laners in ten markets.  By the end of 2015 we were present in 30 markets!  A selection of those markets included: A 5-day event at the Continue Reading…

Mustard Lane has grown by leaps and bounds since 2005, when CEO Kristal Mallookis realized she wasn’t going to be a dancer as originally planned.  She applied for a job with NY chain Cafe Metro, and the rest is history.  She learned she had a talent for recruiting and hiring just the right person for Continue Reading…

Experiential marketing agency MKG could be our favorite client here on Mustard Lane.  (Shhh… don’t tell the others!)  This boutique firm works hard to create fun ways for the brands they represent to interact with their target audiences.  Marketing agency MKG does it all:   brand strategizing, digital integration, social media marketing, event production, web design, Continue Reading…