Over the last few years, street teams have become incredibly popular in the marketing industry. Maybe it’s because today, with all the technology and social media, people have become adept at blocking out traditional advertising. Maybe we need face to face interaction with living, breathing human beings, in order for a product to make an impression. For whatever Continue Reading…
Tag: Duane Reade
Nine Years and Counting!
Mustard Lane has grown by leaps and bounds since 2005, when CEO Kristal Mallookis realized she wasn’t going to be a dancer as originally planned. She applied for a job with NY chain Cafe Metro, and the rest is history. She learned she had a talent for recruiting and hiring just the right person for Continue Reading…
End of Year Laner Highlights!
1. September 24, 2013: Record-Breaking Day for Mustard Lane! We had over 90 people working six different events in New York City. Some of our esteemed clients included Herb N’ Peach, Eventage, YouthH20, Yahoo, MKG, Hellmann’s Mayonnaise (the company turned 100!), and Fresh & Co. Whew! Hurray for the Laners who worked so hard that Continue Reading…
Spotted on the Lane: Duane Reade!
Every street in New York has a trusty drugstore/pharmacy, and Mustard Lane is no different. Duane Reade occupies some prime real estate on the Lane! We have worked with their marketing team for over four years now and have been lucky enough to work some terrific events. From manning the Pop Beauty Look Boutique during Continue Reading…
Laner of the Week is… Chesley Polk!
Chesley Polk is a native of South Carolina and a graduate of the prestigious North Carolina School of the Arts. Born and raised on a tree farm in rural South Carolina, he is one of few in his family to move far from home. Fortunately, Chesley Polk has found a family at Mustard Lane. He Continue Reading…