Over the last few years, street teams have become incredibly popular in the marketing industry. Maybe it’s because today, with all the technology and social media, people have become adept at blocking out traditional advertising. Maybe we need face to face interaction with living, breathing human beings, in order for a product to make an impression. For whatever Continue Reading…
Tag: cafe metro
Nine Years and Counting!
Mustard Lane has grown by leaps and bounds since 2005, when CEO Kristal Mallookis realized she wasn’t going to be a dancer as originally planned. She applied for a job with NY chain Cafe Metro, and the rest is history. She learned she had a talent for recruiting and hiring just the right person for Continue Reading…
Laner of the Week is… Sarah Hunt!
Sarah Hunt is originally from Kansas City, and though she loves travel, she calls New York City home. Previous promotional work with Mustard Lane includes Juicy Couture, Cafe Metro, Fresh & Co, and more. Work and adventures have brought her to California, and she also worked for Mustard Lane out there. (Bicoastal, baby!) Sarah also Continue Reading…
Spotted on the Lane: Top of the Garden!
The number one party destination on Mustard Lane has got to be Top of the Garden, a beautiful event space at on the uppermost floor of the historic Rehearsal Recording Arts building. This versatile, two-story space soaks up sunlight during the day and shows off Manhattan’s amazing skyline at night. Founded by Ian Schrager alum Continue Reading…
Spotted on Mustard Lane: Cafe Metro
If Mustard Lane were a New York City boulevard, Cafe Metro would be as ubiquitous as Starbucks. (And in certain parts of Manhattan, it is!) We have all the love in the world for this fast casual restaurant, without which CEO Kristal Mallookis would never have gotten Mustard Lane off the ground. Her first promo Continue Reading…