The spring has been quite busy on the Lane. Our days have been filled with new and exciting events happening all over the country. Our custom database, Dijon Express built by Zurnet has been flooded with new team members as we entered the busy season. A few highlights from this spring are our touring activations which have been taking place taking place all over the U.S.!
Miller Bar 57
As summer approaches and music festivals are in full swing, we’ve been touring with MKG and Miller Lite hitting up all the best shows! They created this cool bar for true music fans attending the festival. The installed a Miller Bar 75 which served as an area for music fans to grab a beer, hang between sets and interact with the space. Bar 57 provided several interactive activities for ML staff to engages with the music fans. The bar has a Can-vas wall with a mural made up of over 1,00 painted Miller Lite cans as well as a “Real Fans” wall made up of fans to cool off. Additionally, Bar 57 had a “Like this You’ll Love” wall where fans could match similar acts to the festival headliners. Millar Bar 57 was a huge success at both Boston Calling and Governors Ball Music Festival and will continue this fall in Austin, TX and Pheonix, AZ.
NESTEA Tiny House
Another great spring tour we’ve been working on is the NESTEA Tiny Hour tour with Eventage. The first stop was NYC and will continue to CT, Boston, and Chicago this summer. The Nestea Tiny House activation places a tiny house in public places to display their philosophy of “less is more”. The goal encourages people to take their philosophy to heart and find the simple joys in life. Our Laners were onsite to help communicate this messages to the audience. They also gave out tea samples at the Flavor Bar which has 7 different NESTEA flavors. Our team was fully equipped to educate customers on all things NESTEA!
Spring tour #3! Heading to the warmer cities, we’ve also been touring with Havaianas flip flops and The Bait Shoppe. These activations took place in Miami and Santa Monica. Havaianas did pop ups where our brand ambassadors handed out flip-flops. They also made snow cones while rocking some awesome Havaianas swag! They also created a sweet an ice room to cool off in! We’ve loved working these spring tours and can’t wait to see what the rest of the summer has in store for us!