Spotted on the Lane: Maker’s Mark!
We've spent this month on tour with Maker's Mark, visiting Chicago, New York, Hoboken, Philly, Baltimore and DC with our friends from The Bait Shoppe. We brought the holiday spirit to each city with the Giving Cozy to Get Cozy campaign, giving out delicious hot chocolate and Maker's Mark-inspired gingerbread cookies while collecting coats for those in need with our charitable partner, One Warm Coat. Those who followed us or Maker's Mark on Twitter were able to find out where the Maker's Mark mobile truck was every day. We collected coats, while those of legal drinking age were welcome to pick up a free hot chocolate or cookie. For folks that did not have a coat on-hand, but wanted to to Give Cozy to #GetCozy, One Warm Coat® was offering a text-to-donate option. (Simply "Text COAT to 80100 to donate $5 to One Warm Coat®.") Every dollar raised translated into two warm coats! Maker’s Mark developed its holiday Give Cozy, Get Cozy initiative as a way to give back to those in need. As seasons change and the months get colder, many of us can enjoy our favorite cocktails, a belly full of delicious food and home full of love. In an effort to promote feeling good by doing good, Maker’s Mark® developed the “Give Cozy, #GetCozy” campaign to promote charitable giving during the holiday season through a mobile truck that doubles as a coat-drive. One Warm Coat® is a national non-profit organization providing anyone in need with a warm coat, free of charge. They now support over 3,000 coat drives each year. One other way to participate, if you’re 21 or over, is to donate a coat at one of the branded donation bins at select local wine and liquor stores. One Warm Coat® will share donation locations on its website to help push coat donors to take their coats to partner locations. We were so excited to #GetCozy with Makers Mark and One Warm Coat this season. We really felt like we were doing our part to give back! Hopefully you stopped by a mobile truck this year for hot chocolate, a cookie, and to give a little bit to those in need. Happy holidays!