Mustard Lane founder Kristal Mallookis was introduced to shopping tour company Shop Gotham by Laner Molly Garner sometime around 2008. Both Shop Gotham and Mustard Lane were growing by leaps and bounds, and both companies attracted the same sort of employee: bright, bubbly, enthusiastic creative types who loved New York City. Soon, Shop Gotham CEO Marla Hander grew to rely on Mustard Laners to be the “face” of Shop Gotham for its massive shopping events, which also happen to be massively fun.
Shop Gotham is NYC’s premier shopping tour company, offering walking/shopping tours of some of New York’s best neighborhoods. Their tours are led by hip and knowledgeable New Yorkers (who frequently moonlight as Laners!). Each tour offers a bevy of gossip, history, and insider NYC shopping. They are not to be missed by any fashionista visiting New York. In addition to their regularly scheduled Garment Center and Soho/Nolita tours, SG offers private shopping tours, Sweet 16 tours, educational tours, and everything in between. Anyone looking for a unique way to explore New York on foot– and pick up a souvenir designer clutch– should book a tour immediately. Like, now! Do it!! You won’t regret it!