We’re back for another month of updates on all fronts! Mustard Lane has been back on the field for two months now! We started out working an activation with HBO Max where Laners handed out gift bags to guests entering the Tribeca Film Drive-In Events. We were also at the Drive-Ins with Heineken in LA, Chicago and NY! We then continued with Heineken and Amplified Marketing for some additional NY activations to promote their 0.0 Beer! Laners in Miami and Rochester NY had a blast working with SEG Services for the Under Armour promotions with interactive mural walls and free tshirt giveaways!! We were also recently in Dallas with Crony for an outdoor Samsung activation to promote their new Galaxy S20 Ultra 5G. With new health + safety protocols we’ve been able to successfully be back in action with our team safely working!!
Speaking of back to work, Meaux Space is also back in full swing! We’ve hosted a few events and shoots in the space with limited capacity to ensure guests are able to stay socially distant! We’re also hosting a contest for event producers/designers to compete to win a free event at Meaux!! Stay tuned on our Instagram to vote on the winner! Meaux is also collaborating with NYC based Chefs to create an intimate dining experience in the space!!
Off the Lane has been quite busy between our Mentorship Program, Speaker Series and now the launch of our newest program, BOOST (Building Occupational Objectives & Skills Together)! BOOST is a program designed for early career artists who are looking to advance their careers! We help with creating concrete attainable, and sustainable practices to reach their specific career objectives! We’re so excited to BOOST some careers!!
We’re now on the 4th session of our Mentorship Program (MP4)!! Can you believe it?? We recently had our mentors stop by the office for a socially distant film/photoshoot to hear from them what they love about being a mentor. You’ll get to see more of this content on our Instagram at a later date! Stay tuned for next month’s updates!!