Hello Fall! As the weather starts cooling off, things here on the Lane are just heating up! We had a wonderful and busy September preparing our team for the busy holiday season to come! With 483 shifts worked, 66 events staffed, and 24 happy clients, September was definitely a success thanks to our incredible team of Laners! Speaking of…we are happy to announce that we have added 76 NEW Laners to our team! Welcome to the crew! Our internal team is focused on growing into the fall season together! Let’s hear a little about what they were working on this past month!
“This month has been incredible. We have added some new clients to our roster and are in the process of working on some huge upcoming events this fall. Our internal team has been working tirelessly onboarding new Laners for the busy season… yay for new Mustard Hearts! We’ve also incorporated some new internal support to keep up with the flow. The entire ML office is extremely grateful for the extra energy internally and continues to be inspired by the hard work our Laners are doing on the field. Mustard Lane is in high demand and I couldn’t be more proud.” – Kristal Mallookis
“Busy season is upon us again! I worked on some fantastic multi-day pops up! One of them was in NYC for the new Fox show “Monarch” starring Susan Sarandon! Laners were there in this retail pop up to help guests customize hats with a heat press, buy butterfly themed jewelry and pose for an amazing guitar photo op. It was such a beautiful space and the BA’s had a blast!”
“The other pop up I worked on was in Chicago for Jose Cuervo. This was an outdoor pop up that included food, hat customization, a fun photo op and of course, drinks made with Jose Cuervo. Who doesn’t love free tequila?! Our all star Chicago Laners really brought their A game to this one and had an amazing time!” – Jillian Schiralli
“Mustard Lane is back and working with CAMP this season, this time helping bring all the joy and excitement of Bluey to life! This past month, Bluey has been taking CAMP by storm, visiting several stores to create meet and greets for paying customers. Almost every location was sold out and bumpin’!”
“Each meet and greet package allowed guests to partake in some arts and crafts, strut their stuff at an impromptu dance party and meet the dog of the hour, Bluey! Our Laners in LA, Boston, Dallas and NYC have all gotten a turn at bringing joy into the lives of many kids (and giving parents even a few seconds of pause).” – Deven Anderson
“This month was full of fun events all across the continental US and Canada. We had staff representing Bird electric scooters at events in Boise, Providence, Newark, Yonkers, and the DC area this month alone! Our teams distributed helmets, helped folks get their accounts set up, informed them about discount programs, and encouraged riding safely.”
“We also had staff at Bloomingdales in NYC for several days in September, helping the store celebrate their 150th Anniversary. Our staff were there greeting shoppers and informing them about the history of Bloomingdales and about some of the high end designers who had their work featured as part of a celebratory installation.” – Susie Gannon
Our non-profit Off The Lane is continuing to build our artistic community through our wonderful programming. We are so grateful to our teams, both On and Off The Lane who are giving back to artists. We are about halfway through our 8th Mentorship Program session and we just officially celebrated 2 years of BOOST!!!
Want to get involved?! Hit us up!