Invite-Only Casting…

M / L


Once a year Mustard Lane holds a casting call to find the best and the brightest in the promotional modeling industry.  As you probably know, it takes a little more than beauty to be a Laner.  We search for people with terrific personalities and a go-get-’em attitude in addition to being swoon-worthy and adorable.

It’s a hard job, but someone’s got to do it!

Fortunately, we have the best of the best helping us out.  Huge props to Jason Gardner and Sharon Becker.  Jason specializes in portraits, events, commercial, and editorial photography.  His work has been published in The New York Times, Rolling Stone, Photo District News, New York Magazine,, Time Out New York, The Washington Post, SPIN Magazine.  He is producing a photography book about traditional musicians and culture in Brazil’s Northeastern state of Pernambuco, for publication in late 2012.  Get it!!

Sharon Becker, our makeup artist, spent eight years behind the Prescriptives counter at Macy’s and Bergdorf Goodman, learning how to coax beautiful out of ordinary New Yorkers. Even though she came to New York to be an actress, she fell hard for this creative, artistic world. Now, she never fails to look polished.  And she makes our Laners look GORGEOUS!

Thanks to all the special people who helped with our casting!  And thanks to everyone who came in!