Happy Thursday!! We're back with a new highlight event!! We've been working with the amazing team at SEG Services to provide staff for the Under Armour activation in Miami, Florida and Rochester, New York!!
We started in Miami with Brand Ambassadors located inside and out front of the Under Armour Store. The Laners helped to facilitate a way for consumers to draw on an interactive mural of the city. The mural was a hit for customers and their children! They loved being about to express their creativity in a fun and safe way!! The Laners kept the line spaced out appropriately and made sure safety precautions were being followed!!
After the success of Miami, we had Laners in Rochester New York execute the same activation with the interactive mural wall! Additionally in each location the Laners gave out t-shirt to those who spent a certain amount. Customers who hit the spending mark were able to pick one shirt from the four options. The customers loved is so much that many of them returned each day to get different styles of shirts!!
The Laners were able to successfully complete these activations with health and safety protocols in places. Masks were worn the whole time and sanitation of the markers took place between each use! Can you tell that we're so happy to be able to safely work events again!?! Can't wait to see what this next month brings for the Lane!!