Our amazing Los Angeles team went out to Palm Springs for the Club Skirts Dinah Shore Weekend. The festival is a 3 day long celebration, known as the largest queer girl party music festival. The Laners were there representing Showtime for the promotion of the return of their show, The L Word. Showtime has been a long time and beloved client of ours and we're always happy to promote their shows!
This event was particularly fun for the LA gals who got to spend the weekend in sunny Palm Springs. Their main objective was to engage with the people attending the festival and hand out Showtime swag. The team gave away L Word fanny packs, sunglasses and made sure everyone knew that L Word was returning to Showtime after being off air since 2009!
We asked the team lead, Bethany, about her favorite aspect of the event, she responded "Definitely the atmosphere was my favorite aspect! It was a three-day long pool party, so the energy of the attendees was through the roof and everyone was so excited about The L Word coming back after 10 years off the air! All of the DJs played great music and we gave out all of our inventory!"
If you haven't checked it out, head to Showtime to see the popular series and catch up before the sequel comes out!