Laners at the Coconut Cult

Joining the Coconut Cult!

Matthew Borchers

That’s right, our Laners joined the Coconut Cult! …well..OK. There was no actual cult…just a free, eleven day pop-up in SoHo, NYC! Perhaps you guessed it…yes, it was for the vegan, probiotic, coconut yogurt brand, Coconut Cult. Our awesome staff were there to guide guests through the whole experience, from the toppings bar, to the Ollipop Soda station, and beyond!

Coconut Cult: the toppings bar!

While guests waited in long lines hoping to get a taste of this coconut goodness, Laners handed out menus! Each guest had the opportunity to either select a pre-crafted bowl or build their own bowl with three toppings.

The pre-determined bowls were incredibly tasty – featuring a savory option with Fishwife’s smoked salmon. But if a guest opted for their own creation…there were nearly thirty toppings to choose from! All of these brands were selected based on their standard of ingredients and overall health consciousness! Lots of vegan and gluten free options. Of course, all of these toppings went on top of the infamous Coconut Cult yogurt! Plain, passionfruit, chocolate, pineapple upside down cake…these flavors were top-notch. And they all featured the brand’s simple ingredients and sixteen species of probiotics!

The Dirty Soda: Olipop meets the Cult!

Once our Laners handed guests their creations, they made their way through the Coconut Cult JAR DOOR! This revealed the rest of the pop-up, where consumers could shop for merch, buy a handmade felt piece, play a claw machine and even get an Olipop Dirty Soda!

Two to three Laners were stationed at the Dirty Soda Bar, slingin’ drinks! Alright…maybe that’s a stretch, but they were definitely busy! Guests could choose from four different Olipop/Coconut Cult combos – all of them equally as tasty. Ice, some Olipop soda, and a scoop of Coconut Cult…and BAM! Laners served them up with a smile.

The Cult and beyond!

The rest of the space had many offerings, and it varied depending on the day! Laners were there to sell the fabulous Coconut Cult merch, as well as the jars of yogurt, of course. There was also a life-size wall installation! Lucy Sparrow was commisioned to make a market-like wall of shelves – filled with FELT grocery items! And our Laners were right there to explain the art and to sell those pieces to guests. As if that wasn’t enough, there was also a Claw Machine! …and yes, you could play with hopes of winning a felt piece.

Joining the Coconut Cult was the easiest decision we’ve ever made at Mustard Lane! See the experience for yourself by watching our Reel below…!

Check out our Tips and Tricks from Casting!

Are you following us on Instagram?!